PhoCusWright's Custom Segmentation Analysis

PhoCusWright’s research and Special Projects present insightful and valuable trends and analysis. Like a movie, however, much material often does not make it into the final product. The underlying consumer surveys that drive our analysis contain an abundance of actionable data. Responses to each survey question can be cross-referenced to create customized output providing new insights into global travelers, their preferences, the way they interact with distribution channels and more. By combining responses to various questions with demographic and economic qualifiers, PhoCusWright’s Custom Segmentation Analysis presents highly-targeted information specific to your company’s strategic needs. You can also compare your customer and target prospects against a variety of criteria and averages.

Create your own segmentation analysis by having PhoCusWright dissect data from our recent consumer surveys covering a range of topics including:

Consumer Travel: Analysis of the motivations and behaviors that drive the travel planning, shopping and buying process for U.S. adults.
Mobile Travel: Mobile device usage, perceptions and expectations of the U.S. traveler.
Destination Marketing: Influence of U.S. destination content and sites in travel decision-making.
Green Travel: Getting to know the environmentally conscious traveler, and how their values and expectations impact travel choice.
Technology: Understanding how travelers interface with technology to search and buy.
Vacation Rentals: Consumer response to changes in this high growth lodging sector.
Canadian Online Travel Market: Exploration of the unique nuances of the Canadian online travel marketplace.

PhoCusWright’s Custom Segmentation Analysis is presented as a “banner” of five client-chosen variables cross-referenced against all other questions in a specific PhoCusWright survey. These data views will drill down to find exactly the consumer segment or paradigm that you need. Combine general demographics, consumer preferences and the latest travel industry trends to gain a more complete understanding of your marketplace.