Conference Program Sponsored by 
Wednesday, March 09, 2011
PhoCusWright@ITB Program |
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Sessions take place at the Berlin Exhibition Grounds in Hall 7.3, Auditorium Europa; other locations are noted.
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10:30 - 10:50
(20 min)
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Opening Monologue
Before the Web, when online travel was a €0 billion industry, he embraced the controversial idea that the quality of information, innovation and technology would differentiate winners and losers in travel, tourism and hospitality. A well-known industry figure, he is outspoken and provocative. He began his travel career in the 1980s running a travel agency and quickly
became a travel booking engine pioneer. He has since dedicated two decades to analyzing, scrutinizing and opining on strategic change and market trends. A sought-after speaker around the world, he has addressed thousands of industry professionals on six continents and built a brand around his trademark catchphrase "strategically correct, yes; politically correct, no"!
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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10:50 - 11:20
(30 min)
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Town Hall With PhoCusWright@ITB Attendees
PhoCusWright analysts lead a lively, interactive discussion with the conference attendees. This unique format aggregates “user-generated content” from the savvy audience. Please come to this session prepared to participate: ask questions, share experiences and shape the conversation. By discussing the most compelling technology trends, issues and themes affecting travel, tourism and hospitality, everyone will gain unprecedented insight.
Moderated by Carroll Rheem, Director, Research, PhoCusWright Inc.
Lorraine Sileo, Vice President, Research, PhoCusWright Inc.
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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11:20 - 11:30
(10 min)
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Break
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11:30 - 11:35
(5 min)
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Five Minutes of Fame (1 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!
Jason Houle, Vice President, Travel Solutions, Lixto Inc. |
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11:35 - 12:20
(45 min)
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Getting Personal: Claiming Back Control Over Air Distribution
Presented by: Everbread
Airlines want to gain control over distribution of their air content, and there are a number of technology developments that make that both possible and cost-effective. The relationship between airlines, OTAs and metasearch sites does not have to be one of opposition, but rather one of partnership and cooperation. Assen Vassilev, co-founder of travel technology company EVERBREAD, talks about how new technology can enable personalization and support different channel strategies and business relationships between airlines and their distributors.
Assen Vassilev, Co-Founder and Vice President, Strategy and Business Development, Everbread Ltd. |
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12:20 - 12:45
(25 min)
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Social, Local, Mobile: The Traveler Perspective
Throughout Europe, cultural differences impact travel decision-making. Social, mobile and local media are changing the way consumers interact with travel brands all over the world, but the pace of change varies by market. Know each market’s unique characteristics to prioritize offerings. Get the hard facts from PhoCusWright research surveys about how travelers in the U.K., Germany and France adopt travel technology.
Carroll Rheem, Director, Research, PhoCusWright Inc. |
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12:45 - 13:55
(70 min)
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Lunch: Topic Tables
(Hall 7.3, Casino Restaurant)
PhoCusWright analysts host a lunch table centered around a travel technology topic and lead discussion. Topics include: destination marketing, online marketing, social media, OTAs, corporate travel, emerging markets, and mobile and tablets. Attendees sign up at the PhoCusWright@ITB reception desk to attend the topic of their interest. Lunch is purchased separately. |
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13:55 - 14:00
(5 min)
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Five Minutes of Fame (2 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!
Aaron M. Gowell, Founder and CEO, SilverRail Technologies |
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14:00 - 14:30
(30 min)
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Executive Interview: KDS (1 of 2)
PhoCusWright analysts have been interviewing travel, tourism and hospitality heads around the world for over a decade. Their vast industry experience and probing perseverance for clear answers yield unique, profound interviews. This one-on-one session provides a rare insider's perspective on important strategic issues.
Yves Weisselberger, CEO, KDS
One-on-one interview with Gene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc. |
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14:30 - 15:00
(30 min)
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Roundtable: Blogging, Tweeting and Pinging for Business
Web or WAP? Twitter, LinkedIn or Facebook? Blackberry, iPhone, Symbian, Palm or Android… and which version? Nook, Kindle, iPad, Tab or Playbook? GPSs in cars with SIM cards. Half the world’s teenagers watch television content on laptops; a third of them are simultaneously on Facebook or Twitter. Apple TV, Google TV, Cisco’s ūmi and the Xbox 360. Today’s two billion middle-class citizens will swell to four billion by 2030, doubling the pool of prospective travelers. And on and on. Reaching and engaging customers via new approaches is essential to grow your business.
Kevin May, Editor, Tnooz - Talking Travel Tech
Karin Schmollgruber, CEO, Passion PR
Martin Schobert, Managing Director, tourismusdesign
Yeoh Siew Hoon, Director, TheTransitCafe.com and Editor and Producer, Web In Travel
Moderated by Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright Inc. |
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15:00 - 15:10
(10 min)
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Break
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15:10 - 15:15
(5 min)
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Five Minutes of Fame (3 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!
Greg Marsh, Co-Founder and CEO, onefinestay |
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15:15 - 15:45
(30 min)
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Executive Interview: Trust International (2 of 2)
PhoCusWright analysts have been interviewing travel, tourism and hospitality heads around the world for over a decade. Their vast industry experience and probing perseverance for clear answers yield unique, profound interviews. This one-on-one session provides a rare insider's perspective on important strategic issues.
Richard Wiegmann, Managing Director, Trust International
One-on-one interview with Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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15:45 - 16:15
(30 min)
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Roundtable: Share is the New Search
The “Mobile Social Web” is the most powerful collaborative tool in the history of humankind. Collecting data is important, but becomes catalytic when it is leveraged to connect people. Sharing information unleashes the “wisdom of crowds” and the “wisdom of friends,” creating knowledge that empowers travelers to search, shop and buy like never before.
Stephan F. Ekbergh, Founder and CEO, TravelStart
Benjamin Jost, Co-Founder and Managing Director, TRUSTYOU
Emmanuel Marchal, Director, LikeCube Ltd.
Miriam Warren, Vice President, European Marketing, Yelp! Inc.
Moderated by Lorraine Sileo, Vice President, Research, PhoCusWright Inc. |
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16:15 - 16:25
(10 min)
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Break
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16:25 - 16:30
(5 min)
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Five Minutes of Fame (4 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!
Michel Cassius, CEO, GEKKO.com |
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16:30 - 17:00
(30 min)
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PhoCusWright Recap of Hot Topics and Issues
Whether you stayed all day or attended just a few PhoCusWright@ITB sessions, this is your chance to get an invaluable summary. With technology, media and marketing "boiling" over, separating insight from fluff is essential to honing your strategy. PhoCusWright analysts share key "takeaways" both from the day and from the marketplace. You leave equipped to anticipate the "next new," whether it involves a new entrant rising, a major player waning, a disruptive technology surfacing, or all of the above.
Gene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.
Carroll Rheem, Director, Research, PhoCusWright Inc.
Philip C. Wolf, President and CEO, PhoCusWright Inc.
Moderated by Lorraine Sileo, Vice President, Research, PhoCusWright Inc. |
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17:00 - 18:30
(90 min)
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Cocktail Reception hosted by Expedia Media Solutions
Unwind and network after a full day of PhoCusWright@ITB sessions at the Expedia Media Solutions' cocktail reception. |
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Please note: The program is subject to change without notice.
The PhoCusWright@ITB program is sponsored by Frommer’s Unlimited and is available via a iPhone and iPad app, or mobile website, powered by QuickMobile.
Language: PhoCusWright@ITB is conducted in English and translated into German.
Location: Conference sessions during PhoCusWright@ITB take place in Hall 7.3, Auditorium Europa at the Berlin Exhibition Grounds; other session locations are noted.
Hours: The conference will commence and continue punctually. Please take your seats early; seats are limited and available on a first-come first-served basis.
Dress: You are welcome at all conference sessions and receptions to dress however you feel most comfortable.
Question Board: PhoCusWright attendees enjoy a reputation for asking savvy, deep-digging questions,
rejecting the fluff and not letting go without real answers. Don’t be shy! To ask questions or provide a comment…
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Raise Your Hand - The best way to get your question heard!
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Email - questions@phocuswright.com
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Twitter - tag your question with #phocuswright
We will endeavor to address as many questions as time permits.
Twitter at ITB: If you will be tweeting at PhoCusWright@ITB, or ITB in general, be sure to tag your posts with #phocuswright.
WiFi: Free WiFi is available Wednesday, 9 March. To access, simply choose the wireless network named "PhoCusWright@ITB" from the list of available networks then open a browser window and click "go." If you experience any difficulties, please contact +49 (0)30 30381400.
View Speaker Presentations: Access speaker presentations post-conference at www.phocuswright.com/itb11presentations. Please note: we must have the speaker's permission to post their presentation on the website. |
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Please note: The program is subject to change without notice.
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