Behind The Firewall: Social Networking for the Corporate Travel Industry

Many corporate travel managers and buyers view the growth of sites such as MySpace or Facebook as an Internet phenomenon that has little impact on their day-to-day jobs. This is not only a naïve view, but it also represents a significant missed opportunity for the corporate travel industry. The offline influence of these corporate communities has always had an impact on employee behavior. Finding a way to capture the effects of this community electronically can have an impact on corporate traveler behavior.

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