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US $350.00

Travel Industry Economics: Dismal But Not Desperate March 2009 US $350   CA $359   £233   €256    This article first considers what got us into the current economic mess and then what will get us out, focusing on items relevant to the U.S. travel industry. It forecasts how severe and long the current recession will be for travel and how major economic trends will affect various travel segments in the long run. Finally, the article suggests some practical actions that can be taken. The causes and implications of both the recession and prospects for longer-term recovery are discussed specifically with travel industry managers in mind. This article purposely avoids a barrage of statistics and relies on a few graphics to remain simple and focused. Table of Contents

TABLE OF CONTENTS

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14 Pages

What's in this article?
How did we get into this mess?
What should matter to travel managers?
How will we get out of this economic mess?
What should certainty that economic cycles always run their course mean to U.S. travel industry managers?
How bad will it get for travel, and for how long? How will it impact major travel market customer segments?
Secular trends impact cyclical ones.
Major economic trends impact the U.S. travel and hospitality industry.
Airlines
Hotel & Lodging
Car Rental
Cruise Lines
Online Travel Agencies
Advice for travel and hospitality managers