US $500.00
|
|
U.S. Online Travel Overview Eighth Edition Update: 2009-2010
April 2009
US $500 CA $510 £332 €365
BONUS: Purchase this report and receive the April 23, 2009 Webinar recording and presentation deck.
PhoCusWright forecasted total travel market growth at 4% in 2008. At the time, total revenue growth appeared relatively robust (buoyed in part by peak oil prices in the first half of the year) even as demand was gradually declining. The sudden and striking unraveling of the financial markets—following a wave of Wall Street failures and bailouts—pulled the rug out from under what had been an otherwise orderly deceleration of growth. The shock to the market, consumer confidence and the economy overall was severe, and travel demand fell rapidly.
Not all travelers, and not all segments of travel, have been affected in the same way. Companies mapping their strategies for 2009 and beyond must understand how different segments of the traveler population are responding to current economic conditions and the impact those responses will have on both product selection and booking channel.
PhoCusWright’s U.S. Online Travel Overview: Update 2009-2010 examines U.S. traveler intentions for 2009 by describing the changes they plan to make in comparison to 2008. The findings highlight how differently various segments of travelers are adjusting their trip behaviors and what changes the industry can expect:
- Travel Frequency
- Travel Spend
- Age & the Boomer Pullback
- Market Sizing
- Online Travel Agencies / Suppliers / Intermediaries
- Travel Segment Update
Order PhoCusWright’s U.S. Online Travel Overview: Update 2009-2010 to square your initiatives with current traveler behavior—US$500.
Purchase the Update 2009-2010 with PhoCusWright’s U.S. Online Travel Overview Eighth Edition for a complete and in-depth view of the U.S. online travel market—US$2,495.
Table of Contents
Methodology
|
26 Pages
OVERVIEW: FROM BAD TO WORSE
Not All Travelers Created Equal
Travel Frequency
Travel Spend
Age & Boomer Pullback
SIZE OF THE MARKET: THE TOTAL AND ONLINE MARKETS WILL DECLINE IN 2009
Key Findings
Recession Sends Travel into Steep Decline
Online Declines for the First Time in 2009
ONLINE TRAVEL AGENCIES VS. SUPPLIERS
Intermediaries Leverage the Recession
The Death of Booking Fees?
Countercyclical Tide Not Lifting All Boats Equally
SEGMENT DISCUSSION: DECLINE CUTS ACROSS ALL CATEGORIES
Airlines: Little Relief in Sight
Hotels: Demand in Free Fall
Methodology
BONUS: Purchase this report and receive the April 23, 2009 Webinar recording and presentation deck.
This report provides revised estimates and forecasts from PhoCusWright’s U.S. Online Travel Overview Eighth Edition. PhoCusWright includes U.S.-based online travel businesses (airlines, hotels, car rental companies, packagers, railways and cruise lines) and online travel agencies. The total market size includes sales of non-U.S. travel suppliers transacted via U.S.-
based online travel agencies. All figures are in U.S. dollars unless otherwise stated.
Both leisure and unmanaged business travel services are included in the online travel market size and forecast figures. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel.
Unmanaged business travel refers to all air, car and hotel expenses associated with business travel in firms that do not have a travel policy dictating the channel, type of travel, supplier or fare/rate uses. Corporate online booking systems are excluded from this analysis. Corporate travel bookings are included in the total travel market figures, but not segmented or discussed in this report.
Figures for 2006-2008 are based on actual company results. Projections for 2009-2010 are based on company interviews, consumer research and market developments.
For a more in-depth discussion of PhoCusWright methodology for market sizing, please refer to PhoCusWright’s U.S. Online Travel Overview Eighth Edition. For a more in-depth discussion of PhoCusWright methodology for consumer research, please refer to PhoCusWright’s Consumer Travel Report.
