In-Depth Travel Information for Companies

PhoCusWright's Special Reports are a series of topical research projects dedicated to answering tough questions about travel, tourism and hospitality. PhoCusWright opens these projects up for participants and sponsors to help set the research agenda. We combine in-depth executive interviews and specialized consumer surveys to explore specialized topics and markets that are critical to strategic success, but where little detailed information currently exists.

YOU SHAPE THIS RESEARCH TO SUIT YOUR NEEDS
As a sponsor of a Special Report, you will join your peers in forming the probing study questions we ask of industry players and consumers. You’ll benefit from this relevant, targeted and proprietary research at a much lower price point than would be possible with a custom report. View the list of typical Special Reports elements.

Learn more about PhoCusWright's Special Reports
via email or +1 860 350-4084 x501.

UPCOMING—invest in and help shape research
IN PROGRESS & COMPLETED— purchase post-study data and custom deliverables

UPCOMING 2010 SPECIAL REPORTS
Sponsor groundbreaking research and help define the questions to be asked.

Groups & Meetings: Driving Success in Business Travel's Most Complex Segment
In 2006, PhoCusWright redefined the groups and meetings opportunity and challenged the industry to respond to client needs by focusing on automation of tools and services. This second edition analyzes the dynamics and potential within the groups and meetings
sector of the business travel industry. Through in-depth interviews and surveys, this report will size the market, forecast growth and identify key trends. PhoCusWright will examine the driving dynamics of corporate group travel decision making and uncover what drives destination, product, venue and channel selection—from large meetings and associations
to SMERF meetings. More information is available for Groups & Meetings: Driving Success in Business Travel's Most Complex Segment.

When They Get There (And Why They Go): In-Destination Events, Attractions & Activities
The travel industry knows much about the transportation and accommodation elements of travel. An essential segment of the travel experience—the activities, events and attractions that travelers seek "when they get there"—is understudied and often overlooked. This study evaluates the dynamics of in-destination events, attractions and activities. The report delivers key metrics such as market size and channel segmentation, and delves deeply into key emerging technology trends—search, mobile and social media—which are rapidly creating new opportunities for "local" products and services. More information is available for When They Get There (And Why They Go).

The European Vacation Rental Marketplace: Market Opportunity and Consumer Behavior
A thorough look at the European vacation rental marketplace, this study will shed light on a significantly understudied and underestimated market opportunity. Analysts will conduct consumer surveys and executive interviews with property owners, management companies and other stakeholders to evaluate the size of the market. Key innovations and distribution trends facing the sector will also be addressed. More information is available for The European Vacation Rental Marketplace.

SPECIAL REPORTS IN PROGRESS OR RECENTLY COMPLETED
There are still opportunities to invest in this research and receive customized data and deliverables.

PhoCusWright’s Canadian Online Travel Overview
Now in its second edition, and the only comprehensive and authoritative study on the online travel marketplace in Canada, this new study will leverage an extensive consumer survey and executive interviews from across the Canadian travel industry to provide an in-depth look at market size, forecasts and analysis across all product segments through 2011. It will feature sizing of the total travel market and online leisure and unmanaged business travel across all product segments; in-depth analysis of Canada’s charter flight and tour operator markets; extensive coverage of Canada’s unique online travel agency segment; rich consumer profiling, shopping and purchasing behavior data, including regional breakout; and much more. The Canadian travel marketplace defies comparison with other markets. Are you ready to leverage the opportunities it presents? More information is available for PhoCusWright's Canadian Online Travel Overview Second Edition.

The Emerging Online Travel Marketplace in China
The impact of China’s exploding travel market on the global landscape is undeniable. The question is: will there ever be a significant online travel market in China or is the culture too entrenched in traditional practices? More information is available for The Emerging Online Travel Marketplace in China—Purchase the final report.

Understanding the Role and Impact of Destination Marketers
At the heart of leisure travel lies the destination. At the heart of the destination lies destination marketers. This comprehensive study addresses key topics within consumer trends, destination marketing organizations, and business opportunities in order to shed light on this important segment that has been a challenge to tap into: destination marketing. Conclude if the influence of destination marketers will grow—or wane—over time and more. More information is available for Destination Marketing: Understanding the Role and Impact of Destination Marketers — Purchase the final report.

Mobile: The Next Platform for Travel
Is mobile technology ready to alter the way consumers shop for and buy travel forever? Or will travel research and booking always be transacted on laptops and desktop computers? New wireless technologies, convergent devices like iPhones and BlackBerrys, and handy applications like mapping and user reviews have once again brought mobile travel opportunities into the spotlight. It’s time to take another serious, in-depth look at mobile solutions, devices, applications, and the consumers who use them. Discover what new products and technologies are in the offing, and how and when travel companies should respond. Knowing how consumers depend on their mobile devices for travel schedules, advice and information will help you prioritize product planning in 2008 and beyond. More Information is available for Mobile: The Next Platform for Travel—Purchase the final report.

PURCHASE MORE SPECIAL REPORTS IN THE PHOCUSWRIGHT STORE
After a Special Report is a completed, a summary report of the research findings is available for purchase. Browse our store for reports on topics of interest to you.

SPECIAL REPORTS WILL TYPICALLY FOLLOW THIS APPROACH

PhoCusWright will present an overview of an in-depth study to potential participants over a 90 day period. Participants will sign up for the study during this time frame and agree to the appropriate costs.
The Kickoff call: PhoCusWright analysts and the participant’s team will have an initial call where the participants will discuss their primary points of interest and success factors from their vantage point for the study.
PhoCusWright will draft surveys and interview discussion guides. Surveys will be provided to each participant for feedback.
Surveys and B2B interviews are conducted.
Results are tabulated and analysis is performed. Reports are prepared for each participant, customized based on their needs as stated during the kickoff call.
Webinar presentation by PhoCusWright analysts is provided to each participant on an individual and customized basis. The PowerPoint deck presented in the Webinar will be delivered to the participant as their final report.

Invest in groundbreaking research...contact us today!
Email PhoCusWright Sales or call +1 860 350-4084 x501