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SPECIAL PROJECTS
In-Depth Travel IntelligencePhoCusWright's Special Projects are a series of topical research studies dedicated to answering tough questions about travel, tourism and hospitality. PhoCusWright opens these projects up for participants and sponsors to help set the research agenda. YOU SHAPE THIS RESEARCH TO SUIT YOUR NEEDS
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"OTAs in China: Consumers Look, But Will They Book?"
09/29/2011 → View past FYI issues → Get PhoCusWright's FYI email |
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Learn more about PhoCusWright's Special Projects
Research about business travel often focuses on travel managers and the industry perspective. What about the travelers themselves? This Special Project delves into the behavior and intentions
of both managed and unmanaged business travelers. What channels do they use to plan and
purchase their trips? Where do their patterns and priorities differ from their leisure routine?
What role does mobile play before, during and after trips? What are the business travel pain
points? How do managed travelers feel about their program? How many "go rogue and why?
How does the elusive unmanaged business traveler behave relative to leisure or managed
travelers? And how can they be identified and targeted using traditional channels as well
as social media and mobile? These are just a sample of some of the key questions that this
comprehensive study of 2,000 business travelers will answer. Sponsors of this Special Project
will gain rich, actionable insights into how best to serve the needs and wants of the coveted
business traveler. 
The smartphone explosion is putting a wealth of information and services at consumers' fingertips, anytime, anywhere. But even though mobile has hit the mainstream, mobile travel development is still in its infancy. Mobile devices have begun to transform the travel experience, but there remains massive potential for innovation. This Special Project takes a 360 degree view of the marketplace, sizing the U.S. mobile travel opportunity and examining mobile usage among both leisure and business travelers. Based on in-depth interviews with key executives, PhoCusWright will review technology trends and distribution strategies for suppliers, intermediaries, corporate travel organizations and GDSs/technology providers. Who is driving mobile innovation? How will changes in devices and networks impact development? What are the current and projected mobile travel booking volumes in the U.S.? What are the major trends in mobile merchandising and advertising? How should devices like the iPad impact mobile strategy? Traveler surveys and focus groups will uncover the types of services that leisure and corporate travelers want on their mobile device. The report will provide sponsors with a global view of trends in mobile technology and deep insight into the mobile travel opportunity. Be prepared for the next wave of mobile travel innovation!
While other travel markets suffer, India is booming! Entrepreneurial successes, significant infrastructure upgrades, and an influx of capital have continued despite recent economic turbulence. India is one of the few emerging travel markets where supply-side and demand-side drivers are developing in tandem. Major investments in airport modernization, lodging, and telecommunications combine with a thriving middle class to create an 
opportunity for double-digit growth. This Special Project takes a deep dive into the diverse India travel market to shed light on consumer behavior and reveal emerging business and distribution trends. The report will track the growth of suppliers and intermediaries, forecast the evolution of India's infrastructure and analyze distribution channels. A consumer survey and in-depth focus groups will study travel planning and purchasing behavior, including the impact of cultural and demographic factors. Mobile and Internet usage are surging, rich media and social networking are exploding… and the Indian travel market is poised for another big leap. Gain competitive advantage with deep insights into one of travel's hottest markets. 
third of travel sales in 2009. In 2007, PhoCusWright's landmark study revealed a
travel agency landscape working to reinvent itself in the face of economic and competitive
pressures. This Special Project will track the evolution of this important segment to size the
total agency market (corporate and leisure), identify key developments and project future
trends. PhoCusWright will profile the U.S. agency population, segmented based on business
mix (leisure vs. corporate), structure (retail vs. home-based) and size (large vs. small). The
report will measure distribution by product segment and study trends such as technology
adoption, marketing practices, commercial models and current business conditions. Travel
retail continues to undergo dramatic change, and sponsors of this Special Project will gain an
in-depth understanding of the dynamics shaping the next-generation travel agency.
Travel companies looking for the next wave of growth are looking east. Eastern European countries such as Russia and Poland are experiencing a rebounding economy and healthy
travel gains. These less mature, less-penetrated travel markets are ripe for online travel, social
media and mobile. However, there is little information on the leading Eastern European
travel markets, for both traditional and online segments. PhoCusWright will delve deeply
into leading travel trends – key players (online travel agencies, airlines, hotels, tour operators),
strategies and the impact of technology on travel distribution in Russia and Poland.
Look past the glitz and get to the grit. The Middle East is more than Dubai, and this Special Project offers sponsors a deeper understanding of travel distribution in the region. Economic development, a tech-savvy consumer base, expanding business opportunities and a culture of hospitality make the United Arab Emirates and other Middle East countries ripe for travel market growth. 
In 2009, PhoCusWright mapped a large and fragmented online vacation rental landscape, highlighting a hotbed of opportunity in one of the hospitality and lodging industry's last frontiers. Online vacation rental has since emerged as a major marketplace, competing directly with hotels for the leisure traveler. With the U.S. vacation rental market representing nearly US$25 billion in rental revenue, the online share continues to grow during the economic downturn, boosted by strong online traffic growth and successful new entrants. PhoCusWright will revisit this growing sector, analyzing the patterns and potential within the online vacation rental arena. This Special Project will size the U.S. online vacation rental market, identify key distribution and technology trends, and profile the shopping and booking patterns of vacation rental consumers. Understand the key players, grasp the dynamics of rental-by-owner and professionally managed market segments and uncover key technologies shaping the sector. 
In 2006, PhoCusWright redefined the groups and meetings opportunity
and challenged the industry to respond to client needs by focusing on
automation of tools and services. This
second edition analyzes the dynamics and potential within the groups and meetings
The Latin American travel industry is vast, diverse, growing fast and changing even faster. The region features rapidly emerging economies, a fast growing ecommerce sector, some powerhouse travel companies with an eye toward global expansion, and tremendous opportunity for a still under-penetrated online travel market. PhoCusWright is conducting a comprehensive study of the Latin American travel marketplace, with a focus on online distribution and marketing. This research delivers an in-depth understanding of this increasingly important yet understudied part of the global online travel landscape. 
The travel industry knows much about the transportation and accommodation elements of travel. An essential segment of the travel experience—the activities, events and attractions that travelers seek "when they get there" – is understudied and often overlooked. This study
evaluates the dynamics of in-destination events, attractions and activities. The report delivers key metrics such as market size and channel segmentation, and delves deeply into key emerging technology trends—search, mobile and social media – which are rapidly creating new opportunities for "local" products and services. 
A thorough look at the European vacation rental marketplace, this study will shed light on a significantly understudied and underestimated market opportunity. Analysts will conduct consumer surveys and executive interviews with property owners, management companies and other stakeholders to evaluate the size of the market. Key innovations and distribution trends facing the sector will also be addressed. 
This custom Special Project is an expansive study that measures the size and impact of social media in travel. It will analyze the volume and sentiment of 65 of the largest U.S. hotel brands' social travel content. 
Now in its second edition, and the only comprehensive and authoritative study on the online travel marketplace in Canada, this new study will leverage an extensive consumer survey and executive interviews from across the Canadian travel industry to provide an in-depth look at market size, forecasts and analysis across all product segments through 2011. It will feature sizing of the total travel market and online leisure and unmanaged business travel across all product segments; in-depth analysis of Canada’s charter flight and tour operator markets; extensive coverage of Canada’s unique online travel agency segment; rich consumer profiling, shopping and purchasing behavior data, including regional breakout; and much more. The Canadian travel marketplace defies comparison with other markets. Are you ready to leverage the opportunities it presents? 
At the heart of leisure travel lies the destination. At the heart of the destination lies destination marketers. This comprehensive study addresses key topics within consumer trends, destination marketing organizations, and business opportunities in order to shed light on this important segment that has been a challenge to tap into: destination marketing. Conclude if the influence of destination marketers will grow – or wane – over time and more. 
Mobile: The Next Platform for Travel 
