The European Vacation Rental Marketplace
Market Opportunity and Consumer Behavior
INVEST IN THIS SPECIAL REPORT RESEARCHING THE EUROPEAN VACATION RENTAL MARKETPLACE.
PhoCusWright is conducting a thorough study of the European vacation rental 
marketplace. This Special Report will shed light on a significantly understudied and underestimated market opportunity. Analysts will conduct consumer surveys and executive interviews with property owners, management companies and other stakeholders to evaluate the size of the market. They will also address key innovations and distribution trends facing the sector. This Special Reportfollows the vastly popular U.S. report, Vacation Rental Marketplace: Poised for Change, and further helps travel companies understand the global market for vacation rentals.
PhoCusWright’s European Vacation Rental Marketplace: Market Opportunity and Consumer Behavior will evaluate the size of the vacation rental opportunity in key European markets (France, Germany, Italy, Netherlands and U.K.). The study will analyze trends and innovations in the market and forecast growth.
KEY TOPICS INCLUDE
- Size of the vacation rental marketplace
- Purchase incidence and spending in Europe’s major markets
- Consumers' shopping and purchasing patterns
- Preference for vacation rental product types and destinations
- Major drivers and inhibitors of booking
- Consumer behavior across Europe’s major markets
- Forces shaping vacation rental marketing and distribution in Europe
STUDY OBJECTIVES
- Market Sizing
- Demand-side market sizing by spend, room nights booked, transactions and number of guests
- Demand-side segmentation by management type, property type, booking channel, destination and vacation style
- Directional supply-side market sizing through interviews and homeowner survey
- Distribution Trends
- Channel selection, online opportunity, offline opportunity, key market segmentation
- Technology Trends
- Current and future technologies that are driving change
- Consumer Behavior
- Demographics; shopping and booking behavior; what affects channel choice, lodging choice, etc.
BE THE FIRST TO FIND THE ANSWERS AS A RESEARCH SPONSOR
Be a part of this targeted, proprietary research at a much lower price point than would be possible with a custom research project.
Qualifying participants will have input into
determining the scope and breadth of this groundbreaking study.
Two investment levels are offered: Silver (US$10,000) and Platinum ($60,000). Learn more about each level below.
Partner with PhoCusWright to understand this lucrative market and target your strategies.
Contact PhoCusWright Sales at +1 860 350-4084 x501 or sales@phocuswright.com
SILVER SPONSOR
- Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation
- Analyst presentation via private two-hour Webinar, customized based on each partner’s key points of interest and success factors
- Branding and publicity acknowledgement and rights
- Participants also receive a PDF copy of the summary report that can be shared internally—this report will be produced as an additional output from the study
- Price: $10,000
- Contact PhoCusWright Sales +1 860 350-4084 x501 sales@phocuswright.com
PLATINUM SPONSOR
- Central role in shaping the study: Input into consumer and homeowner surveys and interview questions via an interactive process
- Placement of a proprietary module of questions in the surveys
- Total of five questions (three in the consumer survey, two in the homeowner survey, with option for variation by market)
- The results will be released only to the Sponsor
- Limited to first three Participating Sponsors.
- Customized deliverable based upon Sponsor’s unique goals and success factors
- Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation.
- Analyst presentation via private two-hour Webinar
- Tabulated survey results from consumer survey delivered in SPSS and PDF format
- A custom set of data tables that will correlate results of custom questions
- Branding and publicity acknowledgement and rights
- Participants also receive a PDF copy of the summary report that can be shared internally—this report will be produced as an additional output from the study
- Price: $60,000
- Contact PhoCusWright Sales +1 860 350-4084 x501 sales@phocuswright.com
