Groups & Meetings: Driving Success in Business Travel’s Most Complex Segment
INVEST IN THIS SPECIAL REPORT ON THE GROUPS AND MEETINGS 
SECTOR, CRAFTED BY THE MOST ENGAGED MEMBERS OF THE INDUSTRY.
PhoCusWright is seeking participating companies to invest in and shape research for an upcoming Special Report. Groups & Meetings: Driving Success in Business Travel’s Most Complex Segment analyze the dynamics and potential within the groups and meetings
sector of the business travel industry. Through in-depth interviews and surveys, this report
will size the market, forecast growth and identify key trends. PhoCusWright will examine
the driving dynamics of corporate group travel decision making and uncover what drives
destination, product, venue and channel selection—from large meetings and associations
to SMERF meetings.
A COMPLEX MARKET UNDERGOING RAPID CHANGE
PhoCusWright’s landmark 2006 study revealed a US$40 billion corporate and association
meetings market undergoing rapid change. New research will forecast corporate groups
and meetings demand through 2011. Gain critical market insight for honing your
products, services and messaging to meet new consumer needs. Understand shifts in sales
of air, car, hotel, cruise/tour as well as room rentals and other meeting expenses in this
comprehensive, multi-part study. Help us shape this groundbreaking research:
- Size and growth of corporate groups and meetings market
- Online planning and booking
- "Virtual" meetings and their impact on travel
- Social networks and the traveler experience
- Corporate management and policy
- Professional group travel planners
- Impact of the recession and negative media
portrayal of the groups and meetings market
REAP MANY REWARDS AS A RESEARCH SPONSOR
As a participant in Groups & Meetings: Driving Success in Business Travel’s Most Complex Segment, you will have input into the probing questions we ask industry players. Be a part of this targeted, proprietary research at a much lower price point than would be possible with a custom research report. Participants will receive:
- Customized Webinar presentation with results, analysis and strategic review
- Detailed PowerPoint presentation customized for your company with complete study results
- Access to survey data collected
- PDF copy of the final Executive Summary Report that can be shared internally
- Participate with an investment of US$15,000—a price point well below that of a custom research project
Partner with PhoCusWright to
prioritize your investments across channels and segments to meet corporate planner demand—and anticipate key trends.
PhoCusWright Sales
+1 860 350-4084 x501 • sales@phocuswright.com
