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Latin American Online Travel Overview

INVEST IN THIS SPECIAL REPORT RESEARCHING THE LATIN AMERICAN TRAVEL INDUSTRY.
The Latin American travel industry is vast, diverse, growing fast and changing even faster. The region features rapidly emerging economies, a fast growing ecommerce sector, some powerhouse travel companies with an eye toward global expansion, and tremendous opportunity for a still under-penetrated online travel market.

PhoCusWright is conducting a comprehensive study of the Latin American travel marketplace, with a focus on online distribution and marketing. This research delivers an in-depth understanding of this increasingly important yet understudied part of the global online travel landscape.

PhoCusWright's Latin American Online Travel Overview is a landmark research project and the first comprehensive survey of the Latin American travel sector. This Special Report will analyze:

• Market size and forecasts for the total and online leisure/unmanaged business travel markets in Latin America
• Actual results for 2009 and projections 2010-2012
• Detail for Mexico and Brazil plus summary for Argentina, Colombia, Peru and Chile
• Market share of online travel agencies and growth developments throughout the Latin America online market
• Total travel market and online leisure/unmanaged business travel gross bookings: supplier Web sites vs. online travel agencies
• Segmentation analysis across channels (direct, intermediaries) and products (air, hotel, car, package/tour)
• Position and strategies of major online players
• Economic trends and key demographic data, plus tips for doing business in Latin America
• Review of key non-transactional players: referral sites, metasearch, social media, travel guides, user-generated reviews and technology companies
• Latin America's place in the global travel industry: comparisons to Asia Pacific, Europe and United States
• Current and future technologies driving changes—the role of social media and user-generated content, video, metasearch and online advertising play in online travel shopping and buying
• How the will market evolve by 2012

TRENDS IN LATIN AMERICAN TRAVEL

This report will uncover key trends in emerging Latin American markets. PhoCusWright analysts will review distribution trends and channel shift impacting airlines, hotels, travel agencies, GDSs, car rental companies, tour operators, online intermediaries and technology companies.

INFORMED STRATEGIES AND INVESTMENTS

Gather the information required to formulate the most cost-effective strategies for expansion. Travel executives need comprehensive and accurate market research and competitive intelligence so they can make strategic investments and decisions in the region. Capitalize on international and domestic travel expenditure, supplier dynamics and online travel growth to position your company for success in Latin America.

SPONSOR THIS LANDMARK RESEARCH AND TAKE THE LEAD IN LATIN AMERICA

As a sponsor of Latin American Online Travel Overview, you will benefit from this relevant, targeted and proprietary research at a much lower price point than would be possible with a custom project. Sponsors help shape the scope of this research and receive special access to the findings in a valuable package:

• Review of your key objectives with project analysts
• Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation deck
• Detailed presentation from PhoCusWright analysts via a two-hour Webinar, customized based on each sponsor's key points of interest and success factors
• Co-branded one-hour Webinar featuring research study highlights for sponsor's internal staff and/or external partners and clients
• A multi-user PDF version of the PhoCusWright report published from of the study. This report will present key findings (about 50% of the main deliverable) and be produced as an additional output from this study. Clients may share this report internally across their organization.
• Sponsorship acknowledgement, branding and publicity rights

Research Study Sponsorship Fee: US$10,000

Contact PhoCusWright Sales +1 860 350-4084 x501 sales@phocuswright.com