PhoCusWright is seeking participating companies
to invest in and help shape research for an
upcoming Special Project, PhoCusWright's Travel
Agency Distribution Landscape: 2009-2013. The
comprehensive study tracks the evolution of this important segment to size the total U.S. agency market (corporate and leisure), identify key developments, and project future trends. Findings are based on in-depth interviews spanning travel suppliers, agencies, and technology providers; a comprehensive survey of travel agents; and a sweeping review of third-party economic and industry data. Understand trends, by segment, in technology adoption, marketing practices, commercial models, and distribution.
The Travel Agency Distribution Landscape: What Does the Future Hold? Help create the study that answers crucial questions about this dramatically changing US$110 billion market.
Population
What is the split of leisure/corporate, retail storefront/home-based? Distribution Impact
What is agency share across the major travel product segments, and how is this trending for air, car rental, hotel, cruise, tour/package, insurance, ancillaries? Behavior
How has technology use among agents evolved? What is driving/inhibiting technology adoption? Influence
What is the role and impact of key channels to reach agents? Marketing
What tools and services do agents want from suppliers? Business Conditions and Model
How is the business model evolving? Fees vs. commissions?
Home-based vs. office? Segmentation
How do the above differ by leisure vs. corporate agencies, home-based vs.
retail storefront, large vs. small agencies?
Become a sponsor of this proprietary research to make informed, strategic decisions.
Choose among three sponsorship tiers. LIMITED SPOTS ARE AVAILABLE!
Findings, analysis, and recommendations delivered as an in-depth PowerPoint presentation.
Analyst presentation via semi-private, two-hour Webinar for all silver sponsors.
Branding and publicity acknowledgement and rights.
PDF copy of the summary report. This report will be produced as an additional output from the study.
GOLD ($15,000): Silver benefits, plus:
Findings, analysis, and recommendations delivered as a customized, in-depth PowerPoint presentation tailored to your specific project objectives.
Analyst presentation via private two-hour Webinar, customized based on key points of interest and success factors.
Input into the travel agent survey in an interactive process.
Tabulated survey results.
PLATINUM ($25,000): Gold benefits, plus:
Two custom and proprietary questions in the agent survey (the results will only be released to the sponsor). Limited to the first three Participating Sponsors.
A custom set of data tables that will correlate the responses to your questions with the other consumer survey questions for additional analysis.
SPONSORS
Amadeus North America Inc. • Best Western International Inc.
Flight Centre Ltd. • Globus Family of Brands
The Mark Travel Corporation • Marriott International Inc.
Mondial Assistance • Royal Caribbean Cruises Ltd.
The Travel Corporation • Walt Disney Parks and Resorts
INDUSTRY PARTNERS
Association of Corporate Travel Executives (ACTE)
Airlines Reporting Corporation (ARC)
American Society of Travel Agents (ASTA)
Cruise Lines International Association (CLIA)
Performance Media Group LLC
Contact us to help shape this groundbreaking research.
Contact us to help shape this groundbreaking research.
