Research Published on The European Edition

PHOCUSWRIGHT'S GLOBAL ONLINE TRAVEL OVERVIEW SECOND EDITION ELECTRONIC MARKET DATA SHEET
DATA SHEET, August 2011 show abstract
Here are the hard facts about the global travel market in easy-to-use tables.

THE RISE AND RISE OF EASTERN EUROPEAN TRAVEL
ANALYSIS, August 2011 show abstract
As Eastern Europe rapidly evolves into a source of outbound tourism, the region’s travel distribution must create strategies to keep up with demand.

GROUP BUYING AND TRAVEL IN EUROPE
ANALYSIS, June 2011 show abstract

Despite the pervasive fragmentation of the market, group buying has serious potential in European travel. The key for deals suppliers: tailoring their approaches to appeal to the unique preferences of individual country markets.

EUROPEAN RAIL OVERVIEW
DATA POINT, May 2011 show abstract

Thanks to network expansion, increases in convenience, and deregulation, online rail distribution in Europe is growing. While this growth faces major barriers – namely, the inability to book an integrated trip across national boundaries and lack of a pan-European operator – various groups are working to surpass these challenges.

ONLINE TRAVEL AGENCIES: A GLOBAL SNAPSHOT
DATA POINT, May 2011 show abstract
While online travel agency growth is slipping in more mature markets, it is gaining strength in emerging markets. Local OTAs are taking the lead in the latter -- but don't count global OTAs out yet, as they are investing heavily in these markets in efforts to catch up.

ANALYST INTERVIEW: ASIA PACIFIC TRAVEL MARKET AND RESEARCH SUBSCRIPTION
PODCAST, May 2011 show abstract
Lorraine Sileo, vice president, research, interviews Douglas Quinby, senior director, research, about the Asia Pacific travel market.

14 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.

ANALYST INTERVIEW: HEAT FROM THE MIDDLE SEAT
PODCAST, May 2011 show abstract

Douglas Quinby, senior director, research, interviews Carroll Rheem, author of Heat From The Middle Seat: The U.S. Consumer Perspective on Air Travel, about research highlights from the report.

16 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.

PRESENTATION - GLOBAL ONLINE TRAVEL OPPORTUNITY: THE NEXT WAVE
PRESENTATION, April 2011 show abstract

This one-hour recorded PhoCusWright Online Event assesses the global online travel landscape, comparing online penetration and growth patterns in four major regions: the U.S., Europe, Asia-Pacific and Latin America.

Note: The link to access the recording is on page 2.

PHOCUSWRIGHT'S GLOBAL ONLINE TRAVEL OVERVIEW SECOND EDITION
REPORT, April 2011 show abstract

Though the global recession slowed the larger, mature online travel markets in the U.S., U.K. and elsewhere, others – particularly those in emerging economies – bucked the trend. This article compares total and online leisure/unmanaged business travel gross bookings in the U.S., Europe, Asia Pacific and Latin America, and highlights the dynamics and opportunities of individual markets within these regions.

PRESENTATION - TRUTH, MYTH AND PITH: PHOCUSWRIGHT'S 2011 TRAVEL INDUSTRY TRENDS
PRESENTATION, February 2011 show abstract
In this recorded 1-hour Online Event, PhoCusWright analysts share their take on the most important trends impacting the travel industry in 2011. This Online Event highlights what's hot, what's hype, and what will make headlines in the year ahead.

Note: The link to access the recording is on page 2.

WHEN THEY GET THERE (AND WHY THEY GO): ACTIVITIES, ATTRACTIONS, EVENTS AND TOURS
REPORT, February 2011 show abstract

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.

THE EUROPEAN TRAVEL METASEARCH LANDSCAPE
ANALYSIS, January 2011 show abstract
Despite the high level of fragmentation that exists in the European travel marketplace, mainstream consumers have not fully embraced the metasearch concept. This Analysis examines the European travel metasearch landscape, including key dynamics and prospects for the future.

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THE PAN-EUROPEAN ONLINE TRAVEL AGENCY LANDSCAPE
DATA POINT, December 2010 show abstract

While the top five pan-European online travel agencies have not changed over the past five years, there have been some key developments among the market leaders. This Data Point examines recent performance and prospects for the leading pan-European OTAs, against the backdrop of regional OTA activity.

PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW SIXTH EDITION ELECTRONIC MARKET DATA SHEET
DATA SHEET, December 2010 show abstract
Here are the hard facts about the European online travel market in easy-to-use tables.

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PHOCUSWRIGHT'S FRENCH ONLINE TRAVEL OVERVIEW SIXTH EDITION
REPORT, December 2010 show abstract

With 74 million visitors, international travel to France fell in 2009 as a result of the global economic crisis and the relative strength of the euro. However, the fall in international visitors was offset by growth in domestic tourism. Despite declining overall sales, the online component of the French travel market grew slightly in 2009. However, growth rates were not even across all sectors, as airline, rail, and car hire online sales dropped in line with revenue reductions in their respective sectors.

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PHOCUSWRIGHT'S GERMAN ONLINE TRAVEL OVERVIEW SIXTH EDITION
REPORT, December 2010 show abstract

Facing the aftermath of the financial crisis – which severely affected nearly all European economies – Germany was able to avoid high unemployment rates and maintain relative economic stability throughout 2009. Nevertheless, growth in all sectors of the travel industry slowed, dragging total gross bookings for the German travel market down.

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PHOCUSWRIGHT'S ITALIAN ONLINE TRAVEL OVERVIEW SIXTH EDITION
REPORT, December 2010 show abstract

Italy’s travel market is recovering from its 2009 low. However, this recovery is not like previous rebounds and will be characterized by particularly sluggish growth in the months to come. Even though total market revenues diminished in 2009, online direct bookings grew. Online travel agencies (OTAs) increased their market share, as their lower distribution costs provided better deals to consumers in search of a bargain.

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PHOCUSWRIGHT'S SCANDINAVIAN ONLINE TRAVEL OVERVIEW SIXTH EDITION
REPORT, December 2010 show abstract

Encompassing Denmark, Norway and Sweden, the Scandinavian travel market totaled gross bookings declined in 2009 from the previous year. The downturn in bookings, however, is modest in comparison to the rest of Europe. In terms of online bookings, Scandinavian sales were flat for the first time. Nevertheless, online penetration jumped over four percentage points from 2008. This is the second highest online penetration in Europe after the U.K.

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PHOCUSWRIGHT'S SPANISH ONLINE TRAVEL OVERVIEW SIXTH EDITION
REPORT, December 2010 show abstract

The economic and financial crises have deeply affected the Spanish travel industry. Demand has dropped, especially from international visitors, and credit to travel companies has become scarcer. The financial crisis affected some travel segments more than others. Despite the economic challenges, rail grew in 2009 and OTAs remained relatively stable. On the other hand, traditional airlines, low-cost carriers, car rental companies, tour operators, and hotels all suffered strong declines.

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PHOCUSWRIGHT'S U.K. ONLINE TRAVEL OVERVIEW SIXTH EDITION
REPORT, December 2010 show abstract

In 2009, the U.K. was still reeling from the global financial crisis. Due to budget constraints,travelers took fewer trips, knocking outbound holidays and trips to visit friends and relatives down. All in all, however, the U.K. travel market is seeing light at the end of the tunnel. GDP is projected to grow in 2010 officially signaling the end of the recession, and travel will pick up again.

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PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW SIXTH EDITION
REPORT, November 2010 show abstract

While 2010 brought needed relief to Europe’s online travel industry, growth for the year will be minimal. The recession slashed a wound across European nations that will not heal overnight – but it also pushed more travelers online to search for deals, boosting penetration in historically lagging markets. PhoCusWright’s European Online Travel Overview Sixth Edition provides in-depth analysis and sizing for the total market and online leisure/unmanaged business travel, including trending by segment and channel for Europe overall as well as six key individual markets – France, Germany, Italy, Scandinavia, Spain and the U.K.

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ANALYST INTERVIEW: PHOCUSWRIGHT’S TRAVELER TECHNOLOGY SURVEY 2010
PODCAST, November 2010 show abstract
Cathy Schetzina, senior research analyst, interviews Carroll Rheem, author of PhoCusWright's Traveler Technology Survey 2010, about research highlights from the report.

15 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.

TECHNOLOGY AND INDEPENDENT DISTRIBUTION IN THE EUROPEAN TRAVEL INDUSTRY (FOR SUBSCRIBERS)
WHITEPAPER, October 2010 show abstract
The European Technology and Travel Services Association (ETTSA) commissioned PhoCusWright to undertake this socioeconomic study to assess the role and impact of independent travel distribution services and technology across Europe. The influence of GDSs, OTAs, and other intermediaries throughout Europe varies by market. By understanding key trends throughout the region, this paper aims to shed light on the current and future impact and benefits of travel distribution on European economies.

LOOKINSIDE.TRAVEL SPANISH TRAVELER SURVEY 2009 EDITION (FOR SUBSCRIBERS)
WHITEPAPER, October 2010 show abstract
As part of the lookinside.travel initiative, PhoCusWright designed and executed an innovative, large-scale study to analyze key components of Spanish traveler behavior, with a focus on sources of influence during the travel planning process.

DESTINATION UNKNOWN: HOW U.S. AND EUROPEAN TRAVELERS DECIDE WHERE TO GO
REPORT, October 2010 show abstract

For destination marketing organizations, every bit of budget counts. Understanding traveler behavior enables DMOs to home in on the travelers they can influence most – and implement the most effective strategies for connecting with them.

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PRESENTATION: DESTINATION UNKNOWN: HOW U.S. AND EUROPEAN TRAVELERS DECIDE WHERE TO GO
PRESENTATION, October 2010 show abstract

This recorded Online Event unravels the complexities of leisure destination selection. The event compares traveler behavior in four markets—the U.S., France, Germany and the U.K.—to highlight market differences and identify concepts essential to anyone seeking to influence destination selection.

To access the recording of this Online Event, please go to slide 2 of the PDF presentation.
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CREDIT VS. DEBIT CARD PENETRATION
CHART, September 2010 show abstract
Credit vs. Debit Card Penetration in India, 2005 through 2009

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E-TICKETS ISSUED BY IRCTC, 2004-2008
CHART, September 2010 show abstract
E-Tickets Issued by IRCTC, 2004-2008 (in millions)

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INDIA LODGING MARKET, 2008-2012
CHART, September 2010 show abstract
India Lodging Market (US$M), 2008-2012

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INDIA LODGING MARKET, SHARE BY CHANNEL, 2008-2012
CHART, September 2010 show abstract
India Lodging Market, Share by Channel, 2008 through 2012

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