Research Published on The European Edition

EUROPEAN, FINANCIAL, AND/OR GLOBAL EDITION SEATHOLDERS: REGISTER NOW FOR UPCOMING ONLINE EVENT - WEDNESDAY, SEPTEMBER 15 AT 12:00 PM EDT
PRESENTATION, September 2010 show abstract
Mobile Chaos: Do I Need an App for Every Platform? reviews some of the current general mobile trends and looks to the near future on mobile's impact on the travel industry. Click the title above to access the special registration link.

PHOCUSWRIGHT'S EUROPEAN CONSUMER TRAVEL REPORT
REPORT, July 2010 show abstract

As travel companies prepare themselves for the rocky recovery ahead, understanding consumer perspectives is essential. How confident are consumers about traveling in the upcoming year? Where and how are consumers making their purchase decisions? How are newer channels such as social media and mobile device usage evolving? With a comprehensive study of consumer travel in three major European markets – France, Germany and the U.K. – PhoCusWright’s European Consumer Travel Report answers these questions and provides analysis of consumer behavior in the context of broader industry trends.

PRESENTATION: SHARED BORDERS, SEPARATE PERSPECTIVES: TOP TRENDS IN EUROPEAN CONSUMER TRAVEL
PRESENTATION, July 2010 show abstract

This Online Event, presented by Carroll Rheem, provides insight into key trends and indicators for the coming year.

To access the recording of this Online Event, please go to slide 2 of the PDF presentation.

PRESENTATION: GOOGLE SEALS THE DEAL WITH ITA
PRESENTATION, July 2010 show abstract

PhoCusWright's leading industry analysts discuss Google's acquisition of ITA Software. This Online Event delves into the implications and effects of this game-changing news.

To access the recording of this Online Event, please go to slide 2 of the PDF presentation.

PHOCUSWRIGHT'S ANCILLARY SERVICES REPORT
REPORT, June 2010 show abstract

The advent of ancillary services – or unbundled air content – is permanently repositioning the airline business model. This new merchandising approach requires substantial technological changes for distributors of air content. Are they up to the challenge?

ASIA PACIFIC ONLINE TRAVEL AGENCIES
ANALYSIS, May 2010 show abstract
The Asia Pacific region hosts a wide variety of online travel markets, some on par with Western markets and others still struggling to establish an online framework. This article highlights the major online travel agencies in several APAC countries – Australia/New Zealand, China, India and Japan – and examines the roles they play in their respective markets.

MONTHLY ONLINE HOTEL SENTIMENT INDEX AND AVERAGE DAILY RATE, 2008-2009
CHART, May 2010 show abstract
Monthly Online Hotel Sentiment Index and Average Daily Rate, 2008 and 2009

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SHARE OF ALL POSTED HOTEL REVIEWS ON OTAS BY OTA, 2009
CHART, May 2010 show abstract
Share of All Posted Hotel Reviews on OTAs by OTA, 2009

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YEAR-OVER-YEAR GROWTH IN VOLUME OF POSTED HOTEL REVIEWS BY OTA, 2009
CHART, May 2010 show abstract
Year-Over-Year Growth in Volume of Posted Hotel Reviews by OTA, 2009

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YEAR-OVER-YEAR GROWTH OF HOTEL ROOM NIGHTS SOLD AND POSTED HOTEL REVIEWS BY OTA, 2009
CHART, May 2010 show abstract
Year-Over-Year Growth of Hotel Room Nights Sold and Posted Hotel Reviews by OTA, 2009

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ANCILLARY SERVICES: A TIPPING POINT OF INDUSTRY DYNAMICS
PRESENTATION, April 2010 show abstract

This is a 60-minute Online Event hosted by Bob Offutt, PhoCusWright's senior technology analyst and editorial director, Innovation Edition and Susan Steinbrink, senior research and corporate market analyst. It will help you discover how travel distribution is being redefined for all industry players, predict changes in the entire traveler experience, recognize how ancillary services can benefit airlines in more ways than just added revenue and much more.

To access the recorded Webinar, please go to slide 2 of the PDF presentation to access the links.

PHOCUSWRIGHT'S EUROPEAN HOTEL MARKET OVERVIEW 2010
ANALYSIS, April 2010 show abstract

Despite the massive setbacks it faced in 2009, the highly fragmented European hotel market still managed to make small gains online – though some countries fared better than others.

SOCIAL ON THE STRIP: MGM GRAND PLACES ITS BET ON SOCIAL MEDIA MARKETING
SPOTLIGHT, April 2010 show abstract
Engaging in social media is no longer optional for travel companies – but what, exactly, should a strategy look like? In this case study, we take a behind-the-scenes look at how the MGM Grand in Las Vegas launched a creative, financially successful social media campaign during risky economic times.

INDIAN ONLINE TRAVEL INTERMEDIARY OVERVIEW
DATA POINT, March 2010 show abstract

Despite the struggling global economy, the online travel intermediary marketplace in India remains vibrant and is growing steadily. Companies that are sensitive to India’s enormous diversity – and to the preferences of their target markets – will find ample opportunities for continued growth and success.

ASIA PACIFIC MOBILE TRENDS
ANALYSIS, February 2010 show abstract

The Asia Pacific region has the largest mobile subscriber base in the world, and the opportunity for travel companies in this space remains largely untapped. This article delves into the key mobile trends in APAC and examines how they will affect the travel industry.

PHOCUSWRIGHT'S GLOBAL ONLINE TRAVEL OVERVIEW
PRESENTATION, February 2010 show abstract
Expert analysts present findings, data and analysis from PhoCusWright’s annual reports: U.S. Online Travel Overview Ninth Edition, European Online Travel Overview Fifth Edition and Asia Pacific Online Travel Overview Third Edition.

To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links.

ONLINE LEISURE UNAMANAGED TRAVEL GROSS BOOKINGS BY MARKET , 2009 AND 2011
CHART, February 2010 show abstract
Year-Over-Year Online Leisure/Unmanded Business Travel Gross Bookings Change

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ONLINE LEISURE UNMANAGED BUSINESS TRAVEL GROSS BOOKINGS GROWTH BY MARKET, 2009-2011
CHART, February 2010 show abstract
Online Leisure Unmanaged Business Travel Gross Bookings Growth by Market, 2009-2011

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ONLINE LEISURE UNMANAGED BUSINESS TRAVEL PENETRATION BY MARKET, 2008-2011
CHART, February 2010 show abstract
Online Leisure Unmanaged Business Travel Penetration by Market, 2008-2011

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PHOCUSWRIGHT'S GLOBAL ONLINE TRAVEL OVERVIEW: COMPARING THREE MAJOR REGIONS: U.S., EUROPE AND ASIA PACIFIC
DATA POINT, February 2010 show abstract

Three main regions dominate online travel booking today: the U.S., Europe and Asia Pacific. This article compares total and online leisure/unmanaged business travel gross bookings for these three markets – actual figures for 2008 and projections for 2009-2011 – and highlights the dynamics and opportunities of individual markets within these regions.

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SHARE OF TOTAL LEISURE/UNMANAGED BUSINESS TRAVEL MARKET GROSS BOOOKINGS, 2009-2011
CHART, February 2010 show abstract
Share of Total Leisure/Unmanaged Business Travel Market Gross Boookings, 2009-2011

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SHARE OF TOTAL ONLINE LEISURE UNMANAGED BUSINESS TRAVEL MARKET GROSS BOOKINGS, 2009 AND 2011
CHART, February 2010 show abstract
Share of Total Online Leisure Unmanaged Business Travel Market Gross Bookings, 2009 and 2011

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THREE REGIONS: TOTAL AND ONLINE LEISURE/UNMANAGED BUSINESS TRAVEL GROSS BOOKINGS AND ONLINE PENETRATION, 2008-2011
CHART, February 2010 show abstract
Three Regions: Total and Online Leisure/Unmanged Business Travel Gross Bookings and Online Penetration, 2008-2011

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YEAR-OVER-YEAR ONLINE LEISURE/UNMANDED BUSINESS TRAVEL GROSS BOOKINGS CHANGE
CHART, February 2010 show abstract
Year-Over-Year Online Leisure/Unmanded Business Travel Gross Bookings Change

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ASIA PACIFIC CORPORATE TRAVEL OVERVIEW
SPOTLIGHT, January 2010 show abstract

Corporate travel in the Asia Pacific region is largely unmanaged and driven by local, traditional travel agencies. Except for Japan and Australia/New Zealand, most of the region’s corporate travel is booked offline and paid for via invoice, as online corporate booking and payment solutions have yet to gain traction.

MOBILE UPDATE: ADOPTION, INNOVATION...LOCATION!
ANALYSIS, January 2010 show abstract

The mobile landscape is continuing to shift. While mobile travel bookings are still in their infancy, demand for travel applications soared in 2009, and the industry responded. Here are the top developments of 2009 and a look at what to expect in the coming year.

GETTING THERE – ONLINE TRAVEL IN ASIA PACIFIC
ANALYSIS, December 2009 show abstract
For some countries in Asia Pacific – India, China, and Australia – development of an online travel market has been revolutionary, happening practically overnight. For others, such as Thailand and Indonesia, the pace has been much slower and hampered by obstacles. What accounts for this difference, and what does it mean for the future of these markets?

FRENCH ONLINE TRAVEL AGENCIES, MARKET SHARES (%), 2007-2008
CHART, December 2009 show abstract
French online travel agencies and their Market Shares (%), 2007-2008.

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THE THAILAND ONLINE TRAVEL MARKET
DATA POINT, December 2009 show abstract

Travel and tourism is a major part of Thailand's economy. Though the country's online travel market is still in its infancy, the online air and hotel segments will see steady growth as improving telecom infrastructure and increasing disposable income help drive online bookings.

PHOCUSWRIGHT ONLINE TOWN HALL CONFERENCE REVIEW AND OUTLOOK WITH PHILIP WOLF
PRESENTATION, December 2009 show abstract
Whether you attended The PhoCusWright Conference this year or not, do not miss the opportunity to hear Philip Wolf's interpretation of the big event!

To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links.