Research Published on The Innovation Edition
Formerly Known as The Technology Edition
INFORMATION TECHNOLOGY AND THE FUTURE OF HOSPITALITY BRAND MANAGEMENT
ANALYSIS, August 2010 show abstract
Brand management is no longer within the sole control of brand managers, and a new class of information brokers – “brand-mediaries” – is steering the travel brand conversation using a host of various technologies. We examine these technologies to find out which hold the most – and least – potential for disruption.
OPPORTUNITIES FOR INNOVATION: PAYMENT OPTIONS AT THE POINT OF SALE
SPOTLIGHT, June 2010 show abstract
Airlines are changing their product suites and their approaches to content distribution and sales. In the face of this evolving business environment – and given the availability of new tools – airlines and travel agencies need to determine whether to build on legacy technology, embrace the new ideas, or both.
PHOCUSWRIGHT'S ANCILLARY SERVICES REPORT
REPORT, June 2010 show abstract
The advent of ancillary services – or unbundled air content – is permanently repositioning the airline business model. This new merchandising approach requires substantial technological changes for distributors of air content. Are they up to the challenge?
TWITTER AND TRAVEL: THE STREAM'S THE THING
ANALYSIS, May 2010 show abstract
Twitter has clearly captured the world’s imagination, but as with any new means of communication, its applications and business model are still emerging. This article provides an overview of Twitter’s progress, assesses its current use in relation to travel and explores future travel applications.
ANCILLARY SERVICES: A TIPPING POINT OF INDUSTRY DYNAMICS
PRESENTATION, April 2010 show abstract
This is a 60-minute Online Event hosted by Bob Offutt, PhoCusWright's senior technology analyst and editorial director, Innovation Edition and Susan Steinbrink, senior research and corporate market analyst. It will help you discover how travel distribution is being redefined for all industry players, predict changes in the entire traveler experience, recognize how ancillary services can benefit airlines in more ways than just added revenue and much more.
To access the recorded Webinar, please go to slide 2 of the PDF presentation to access the links.
INTRODUCTION TO SOCIAL MEDIA ANALYTICS
ANALYSIS, April 2010 show abstract
So, your travel company is now participating in social media outlets – but do you understand what customers are really saying about your brand? Social media analysis sheds new light on trends in customer sentiments and provides tools to home in on attention-worthy conversations.
SPOTLIGHT: INNOVATION PROFILES: SHOPPING AND BOOKING
ANALYSIS, April 2010 show abstract
The explosion in online access to Long Tail travel content has given birth to a new class of intermediaries with new ideas about how to deliver shopping and booking services. PhoCusWright shares the skinny on 23 of the most innovative companies in this arena.
INNOVATION PROFILES: DISCOVER AND LEARN
ANALYSIS, March 2010 show abstract
The discovery and learning phases are critical parts of the travel planning process. These 25 companies – most of which presented at PhoCusWright’s 2009 Travel Innovation Summit – have created innovative ways to engage travelers at these stages.
TRAVEL INNOVATION AND TECHNOLOGY TRENDS: 2010 AND BEYOND
ANALYSIS, March 2010 show abstract
PhoCusWright has isolated 10 key travel innovation and technology trends from the plethora of global initiatives in the past year. Together, these trends form a mosaic of interconnected components that set the direction for the future of travel distribution.
GROUP BOOKING SOLUTIONS
ANALYSIS, February 2010 show abstract
Most airlines and global distribution systems have neglected to provide automation for group bookings, despite the sizable revenue of this segment – but several companies have innovative products and capabilities in the works.
MOBILE UPDATE: ADOPTION, INNOVATION...LOCATION!
ANALYSIS, January 2010 show abstract
The mobile landscape is continuing to shift. While mobile travel bookings are still in their infancy, demand for travel applications soared in 2009, and the industry responded. Here are the top developments of 2009 and a look at what to expect in the coming year.
HOW CLOUD COMPUTING COULD REVOLUTIONIZE THE TRAVEL INDUSTRY
SPOTLIGHT, January 2010 show abstract
Cloud computing has several years to go before reaching maturity, but the current opportunities it presents ― especially for new ventures ― overshadow the risks. This article delves into the business and technical aspects of cloud computing and highlights how several companies are using it to their advantage.
THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART FIVE OF FIVE
DATA POINT, December 2009 show abstract
While most travelers aren’t yet using their mobile devices to make travel reservations, early adopters tend to be young, arguably hip, and, most importantly, frequent travelers. Among online travelers, maps and flight status alerts are the most desired mobile activities, stressing the importance of time-and location-sensitive information.
TRAVEL INDUSTRY STANDARDS: FISH OR CUT BAIT
SPOTLIGHT, December 2009 show abstract
Creating a global electronic marketplace for travel requires standards that enable learning, shopping, and booking across a multitude of points-of-sale. While some standards have been established, most segments are still too fragmented and there is still much to be done. What are the next steps, and who will make them happen?
WHAT IS A SUPERPNR, AND WHY IS IT IMPORTANT?
ANALYSIS, November 2009 show abstract
The SuperPNR’s ability to support non-GDS and complex content could meet the needs of an expanding travel marketplace – but right now, significant limitations prevent it from becoming a reliable platform for travel agencies and travel management companies.
EVOLUTION IN TRAVELER PROFILES
ANALYSIS, September 2009 show abstract
To support the increasingly complex demands of marketing and CRM for travel management companies and leisure agencies, the GDSs and several technology providers are introducing new systems for generating and managing traveler profiles.
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