Research Published on The Innovation Edition
Formerly Known as The Technology Edition
REAL AND VIRTUAL MEETINGS TECHNOLOGY
SPOTLIGHT, September 2011 show abstract
Virtual meeting technology, social media and rich, always-on mobile applications are reshaping the end-to-end meeting experience. This article discusses the myriad new options available for meeting planners and examines how technology will change the face of corporate meetings.
SOCIAL MEDIA ROI: FACT OR FICTION?
ANALYSIS, September 2011 show abstract
Why do some travel companies experience great success with social media campaigns, while others flounder? And how do you measure success? This article examines what it takes to realize – and measure – a return on investment in the social media sphere.
TRENDS IN HOTEL DISTRIBUTION
SPOTLIGHT, August 2011 show abstract
Hotel distribution has become a complex ecosystem of moving parts. How a hotelier manages distribution channels plays a critical role in a company’s overall success as measured by market share, profitability and, ultimately, competitive advantage.
GDSS: DINOSAURS OR KEYS TO THE FUTURE? PART 2
SPOTLIGHT, August 2011 show abstract
Amid challenges from American Airlines and the availability of cheaper technology, global distribution systems have their work cut out for them. In the second part of this two-part interview, PhoCusWright discusses the future of GDSs with representatives from Amadeus, Travelport and Sabre.
GDSS: DINOSAURS OR KEYS TO THE FUTURE? PART 1
SPOTLIGHT, July 2011 show abstract
Amid challenges from American Airlines and the availability of cheaper technology, global distribution systems have their work cut out for them. In the first part of this two-part interview, PhoCusWright discusses the future of GDSs with representatives from Amadeus, Travelport and Sabre.
HOSPITALITY DEMAND MANAGEMENT: AVAILABLE SOLUTIONS AND CHALLENGES
SPOTLIGHT, June 2011 show abstract
Independent hotel properties and chains alike struggle with demand management, especially since this segment of the hospitality industry is changing so rapidly. Among the biggest challenges are integration, decision rights, and dealing with the financial impact of new media. This article takes a look at the dynamics of the demand management industry and at what its future holds.
DESTINATION CONTENT: A WORLD OF OPPORTUNITY
ANALYSIS, May 2011 show abstract
Ownership of the in-destination traveler experience is extremely fragmented, leaving marketers lots of room for opportunity. While approaches to customer acquisition in this space are varied and many, each comes with its own challenges.
TRAVEL INNOVATION AND TECHNOLOGY TRENDS: 2011 AND BEYOND
SPOTLIGHT, May 2011 show abstract
While still dealing with the effects of the recession, the travel industry is entering a period of recovery – a renaissance that applauds and sustains new ideas, new approaches and new discoveries. PhoCusWright’s technology trend predictions for 2011 reflect both this idea-laden environment and a consumer who is more empowered than ever before, equipped with access to unprecedented amounts of information.
GROUP BUYING: AN INNOVATIVE WAY TO SELL TRAVEL
ANALYSIS, April 2011 show abstract
Group buying websites such as Groupon, LivingSocial and TripAlertz represent an innovative way to sell travel. This Analysis examines how the group buying concept applies to travel, including an overview of major players, key characteristics of the deals, and recommendations for vendors considering using the channel.
SOCIAL MEDIA IN TRAVEL PLANNING
ANALYSIS, March 2011 show abstract
Social media and social networks have brought fundamental changes to how people connect and interact with each other, and have become important tools for travelers as they research, shop for and purchase travel. This Analysis examines startups that attempt to leverage new technology and the power of the social Web in the trip inspiration and planning processes.
VIRAL VIDEO MARKETING IN TRAVEL
ANALYSIS, March 2011 show abstract
The explosive growth of social networks has provided an ideal platform for viral marketing, which enables content to reach ever-increasing numbers of recipients in a self-sustaining fashion. This Analysis examines key attributes of viral video marketing, along with tips and examples both within and outside of the travel industry.
TRAVEL INNOVATION: THE STATE OF START-UPS 2006-2010
SPOTLIGHT, March 2011 show abstract
The global recession may have slowed capital investments in new ventures, but it failed to dampen innovation or the entrepreneurial spirit across the travel industry. This Spotlight assesses the state of the startup in travel, examining the number of startups, the amount of capital investors have committed, and the areas in which innovators and investors have focused.
TRAVEL INNOVATION: THE STATE OF START-UPS 2006-2010 WORKSHEET
DATA SHEET, March 2011 show abstract
This worksheet accompanies "Travel Innovation:The State of Start-ups: 2006-2010," an article produced for PhoCusWright's Innovation Edition in March 2011. The worksheet presents data collected on 193 online and mobile travel start-ups from 2006 to 2010 covered in the analysis.
DIRECT CONNECT: WILL IT HAPPEN?
ANALYSIS, January 2011 show abstract
Despite the strengths of an intermediated model that supports global travel reservations systems, some suppliers have resisted going through intermediaries, and have taken bold steps to implement a direct connect strategy. This Analysis examines the prospects for the direct connect movement, across major travel categories.
OPTIONAL SERVICES: GDSS PLAY CATCH-UP, BUT WILL AIRLINES PLAY?
ANALYSIS, January 2011 show abstract
Airlines around the world have adopted optional services as an important new revenue stream, while global distribution systems (GDSs) and other technology companies have introduced initiatives to handle distribution of optional services beyond the airlines’ own internal channels. But to what extent will airlines open up the optional services spigot to wider distribution, and under what commercial terms?
ANALYSTS' INNOVATION WISHLIST
SPOTLIGHT, December 2010 show abstract
The PhoCusWright Innovation Edition is centered around how products, services and technology are transforming the way consumers plan, shop, book and experience travel. In this Spotlight, a team of PhoCusWright analysts chimes in about the types of innovations they would like to see, and reveals the biggest opportunities for technology-based innovation in travel.
THE CUSTOMER WEB: CONTENT, CONTEXT, MEDIATORS AND CUSTOMER FEEDBACK
SPOTLIGHT, December 2010 show abstract
As the Internet evolves, there will be increasing opportunities for companies to deliver useful and appropriate content to travelers at every point along the travel value chain. This PhoCusWright Spotlight examines the still-evolving “Customer Web,” including how technology can facilitate a high-quality, personalized Web experience that addresses travelers’ myriad information needs.
MOBILE CHAOS PART 2: WEB VS. NATIVE APPS
SPOTLIGHT, December 2010 show abstract
As smartphone usage soars, particularly among frequent travelers, travel companies must decide whether to maximize their site for the mobile Web or build a native (downloadable) application. This PhoCusWright Spotlight analyzes the options, and takes a look at some interesting mobile trends and travel tools.
MOBILE CHAOS PART 1: SMARTPHONES HIT THE MAINSTREAM
SPOTLIGHT, November 2010 show abstract
Smartphone adoption can no longer be classified as an emerging trend, and since 75% of frequent business travelers now carry a smartphone, the travel industry’s best customers already have these devices. Leveraging the full capabilities of this platform is the key to developing new services that improve the travel experience.
TECHNOLOGY AND INDEPENDENT DISTRIBUTION IN THE EUROPEAN TRAVEL INDUSTRY (FOR SUBSCRIBERS)
WHITEPAPER, October 2010 show abstract
The European Technology and Travel Services Association (ETTSA) commissioned PhoCusWright to undertake this socioeconomic study to assess the role and impact of independent travel distribution services and technology across Europe. The influence of GDSs, OTAs, and other intermediaries throughout Europe varies by market. By understanding key trends throughout the region, this paper aims to shed light on the current and future impact and benefits of travel distribution on European economies.
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