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Carroll Rheem

Director, Research

Ms. Rheem contributes in-depth market reports, survey findings, and analysis for PhoCusWright's Global and European Edition Research Subscription, Special Reports and custom client needs in her role as director, research. As the author of PhoCusWright's Consumer Travel Report and Going Green: The Business Impact of Environmental Awareness on Travel, one of her core areas of focus is consumer research. Carroll also leverages her experience in hotel distribution for publications including PhoCusWright's U.S. Online Travel Overview, and oversees content for the PhoCusWright Research Subscription: European Edition. Prior to joining the team, Carroll spent six years working for Starwood Hotels and Resorts Worldwide in various positions encompassing hotel operations, sales and global online distribution. She holds a Master of Management in Hospitality from Cornell University and a BA in Economics from New York University.

Have Carroll Rheem Speak at Your Event

PhoCusWright executives and analysts are in high demand for travel industry speaking engagements. We travel around the globe to address a wide variety of industry conferences. Each analyst has specific areas of expertise. Contact us for availability and pricing.

Recent Publications by Carroll Rheem

PhoCusWright's European Consumer Travel Report
June 2010
Presentation: Google Seals the Deal With ITA
July 2010
Presentation: Shared Borders, Separate Perspectives: Top Trends in European Consumer Travel
June 2010
Cutting Losses, Rebuilding Confidence: Key U.S. Traveler Insights
May 2010
PhoCusWright's Consumer Travel Report
April 2009
PhoCusWright's Global Online Travel Overview: Comparing Three Major Regions: U.S., Europe and Asia Pacific
February 2010

Engage Carroll Rheem for Custom Research

Leverage the expertise of PhoCusWright to solve your unique business challenges. Our analysts will assess the competitive landscape and interpret the data to make it actionable for your objectives. Contact us for more information.

Carroll Rheem's Areas of Research

Carroll Rheem has an extensive background in travel distribution and marketing. Her research expertise encompasses distribution trends as well as consumer travel trends. Carroll has a keen understanding of the mindset of the travelling consumer including their demographic and psychographic profile and searching, shopping and buying patterns.