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Cathy Schetzina

Director, Communications and Senior Research Analyst

Ms. Schetzina launched The PhoCusWright Research Subscription: Technology Edition(now the Innovation Edition) and has contributed to a range of PhoCusWright research efforts as editor, author and analyst, including PhoCusWright's Online Traffic and Conversion Report, and PhoCusWright's Mobile: The Next Platform for Travel. Cathy gained travel technology expertise as editor of the trade newsletter, Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received her MA in English from North Carolina State University, where her research focused on technology and culture.

Have Cathy Schetzina Speak at Your Event

PhoCusWright executives and analysts are in high demand for travel industry speaking engagements. We travel around the globe to address a wide variety of industry conferences. Each analyst has specific areas of expertise. Contact us for availability and pricing.

Recent Publications by Cathy Schetzina

Social Media ROI: Fact or Fiction?
September 2011
When They Get There (and Why They Go): Activities, Attractions, Events and Tours
February 2011
Presentation: Destination Unknown: How U.S. and European Travelers Decide Where to Go
October 2010
Destination Unknown: How U.S. and European Travelers Decide Where to Go
September 2010
Twitter and Travel: The Stream's the Thing
May 2010

Engage Cathy Schetzina for Custom Research

Leverage the expertise of PhoCusWright to solve your unique business challenges. Our analysts will assess the competitive landscape and interpret the data to make it actionable for your objectives. Contact us for more information.

Cathy Schetzina's Areas of Research

Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.

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"OTAs in China: Consumers Look, But Will They Book?"
09/29/2011

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