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Joseph Buhler

Senior Destination Marketing and Social Media Analyst

Mr. Buhler focuses on how the latest developments on the social Web, which includes emerging media and social networking, impact customer interaction and the effect this has on travel marketing in general and destination marketing in particular. He advises destination marketing organizations (DMOs) and others how they can best formulate and hone their success strategies using the insight and analysis that PhoCusWright provides. He has wide-ranging, global experience in destination marketing, the airline industry, retail travel and wholesale tour operations both on- and offline. Prior to joining PhoCusWright, Joe was executive vice president, business development and strategic alliances of EuroVacations.com. He also worked for Switzerland Tourism, and was responsible for their operations in North America, the United Kingdom & Ireland, Canada and Japan & Southeast Asia. He was project manager for the development and realization of MySwitzerland.com, the country’s award winning tourism portal introduced to the market in 1999.

Have Joseph Buhler Speak at Your Event

PhoCusWright executives and analysts are in high demand for travel industry speaking engagements. We travel around the globe to address a wide variety of industry conferences. Each analyst has specific areas of expertise. Contact us for availability and pricing.

Recent Publications by Joseph Buhler

Corporate Travel Distribution and Technology Trends
December 2009

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Leverage the expertise of PhoCusWright to solve your unique business challenges. Our analysts will assess the competitive landscape and interpret the data to make it actionable for your objectives. Contact us for more information.

Joseph Buhler's Areas of Research

Joe Buhler is an expert in travel technology, social media and destination marketing. He is a leading analyst of the current trends shaping the travel industry including mobile technology and social marketing platforms like Twitter, Facebook and LinkedIn. As an avid user of these platforms he is able to advise travel companies on implementation and marketing strategies. Joe's background as a destination marketer place him at the forefront of online adoption and integration within the global tourism industry.