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William Carroll

Senior Hotel and Lodging Analyst

Dr. Carroll consults with PhoCusWright on topics including yield and revenue management, business planning and modeling, distribution and pricing analysis. He has presented numerous papers for PhoCusWright and other organizations in the hospitality market. Dr. Carroll co-authored PhoCusWright's U.S. Online Travel Overview Eighth Edition and authored PhoCusWright's Hotel & Lodging Commerce 2002-2005: Distribution Strategies and Market Forecasts. He is also a faculty member at Cornell University's Hotel School. Dr. Carroll has over 25 years of experience in the travel industry. Prior to PhoCusWright, Dr. Carroll served as vice president, global marketing for Reed Elsevier's Travel Group; vice president, global market planning for Hertz; and economist for AT&T. He holds a BA in Economics from Rutgers University and a Ph.D. in Economics from Penn State University.

Have William Carroll Speak at Your Event

PhoCusWright executives and analysts are in high demand for travel industry speaking engagements. We travel around the globe to address a wide variety of industry conferences. Each analyst has specific areas of expertise. Contact us for availability and pricing.

Engage William Carroll for Custom Research

Leverage the expertise of PhoCusWright to solve your unique business challenges. Our analysts will assess the competitive landscape and interpret the data to make it actionable for your objectives. Contact us for more information.

William Carroll's Areas of Research

As a Senior Lecturer at Cornell University and a highly regarded hotel analyst, Dr. Carroll has his finger on the pulse of the hospitality industry. His wealth of experience and research in the sector allow him to accurately forecast the direction of the hotel industry as an author of PhoCusWright reports and syndicated research.

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PhoCusWright's FYI

"OTAs in China: Consumers Look, But Will They Book?"
09/29/2011

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