Trends in Hotel Distribution

The airline industry has been capturing headlines as airline companies and online travel agencies (OTAs) feud over representation, access to inventory, ancillary services merchandising, and payment terms in a struggle to gain control over the booking process and dominate airline distribution.

Given the tumult in the airline space, the new developments across the travel industry (and within the hotel industry in particular), and the anticipation of its upcoming conference (theme: Travel Unleashed), PhoCusWright decided the timing was right to explore what the future of hotel distribution holds, how the landscape is changing, and where hoteliers should invest their time and resources to prepare for the future. PhoCusWright asked a panel of 15 industry experts about the current state of hotel distribution and what to expect in the next 24-36 months. What follows is a summary of what the panel had to say, an examination of emerging trends, and a discussion of the practical implications of those trends.

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