US $199.00
|
|
Presentation: Tweet This! Social Travel Grows Up... Or Does It?
August 2011
US $199 CA $202 £124 €144
The explosion of the social Web has amplified the voice of today's travelers. Whether they're posting travel reviews or sharing travel experiences with their social network, consumers aren't shy about speaking up online. They may be talking, but does that mean anyone is listening, or that what they're saying is having an impact? With the proliferation of social travel sites and functionality, and more links than ever between social networks and travel websites, how does social travel activity actually influence online travel planning and shopping?
Tweet This! Social Travel Grows Up… Or Does It? is a one-hour Webinar (held August 24, 2011) that examines the role of social media in online travel. The event is hosted by Douglas Quinby, PhoCusWright's senior director, research, and includes key findings from PhoCusWright's Social Media in Travel 2011: Traffic, Activity & Sentiment report. Douglas is joined by Mario Jobbe, co-founder and COO of Circos Brand Karma for questions and answers.
KEY INSIGHTS
- Impact of traveler reviews on online travel planning and shopping
- Cross-visitation and referrals between hotel websites and social networks, including Facebook and Twitter
- Traveler review volume by hotel class and type of website (OTAs vs. traveler review sites)
- Online traveler review sentiment by hotel star category
Purchase this recording to learn more about the role and impact of social media and content on travel planning and purchasing.
|
