The Grand Hyatt New York Hotel is located at 109 East 42nd Street (East 42nd and Park Avenue), New York, NY.

Wednesday, September 10, 2008 The PhoCusWright Analyst Forum Program
10:30 am - 11:00 am (30 min)	Check-In / Registration (The Regency Room)
11:00 am - 11:30 am (30 min)	The Travel Industry’s Perfect Storm and Perfect Opportunity (The Regency Room) Attracting customers requires an in depth understanding of the "Perfect Storm" in travel—where online searching, shopping and buying collide, shaking up the status quo. PhoCusWright president and CEO Philip C. Wolf will explain why there’s nothing to fear with this kind of storm—as long as leadership follows a few simple rules. Read more about PhoCusWright’s view on the Perfect Storm in travel. Philip C. Wolf, President and CEO, PhoCusWright Inc.
11:30 am - 12:30 pm (60 min)	Changing the Rules: How Today’s Traveler Impacts the Marketplace (The Regency Room) PhoCusWright’s most recent U.S. Consumer Travel Trends Survey reveals a maturing marketplace in which late adopters are making an impact. Join PhoCusWright analysts in a discussion on the behaviors and motivations of the online traveler, such as why consumers choose certain Web sites over others, and the influence of social networks on leisure and business travel. You’ll also get a glimpse into what to expect from the “next generation” as top line findings from the NEXTgen Traveler™, a joint research project with Ypartnership, are revealed. Followed by Q&A with the analysts. Carroll Rheem, Director, Research, PhoCusWright Inc. Cathy A. Schetzina, Technology Analyst, PhoCusWright Inc. Lorraine Sileo, Vice President, Research, PhoCusWright Inc.
12:30 pm - 1:00 pm (30 min)	Betting on the Emerging India Online Travel Marketplace (The Regency Room) India is among the few emerging, high-growth travel markets where supply-side and demand-side drivers are falling into place. As the U.S. and Western European online travel industries mature, it is critical to plan for new, high growth opportunities. Learn why India is an attractive market for online travel distribution and what global companies need to consider before investing. Followed by Q&A with the analyst. Ram Badrinathan, Senior Director, Research, PhoCusWright Inc.
1:00 pm - 2:00 pm (60 min)	Lunch and informal question and answer session (The Regency Room) Take advantage of your exclusive time with PhoCusWright analysts and drill down into the issues that are most important to you.
2:00 pm - 3:00 pm (60 min)	The Future Role of Travel Agencies in an Online World (The Regency Room) The dramatic shifts upending travel distribution have caused tremendous change among travel agencies. Once the primary means by which consumers purchased travel, agencies have seen a substantial amount of their business—primarily sales of stand-alone flights, hotels and car rentals—shift online and supplier commissions erode. As a result, agency owners and managers have had to rethink their strategies, retool their businesses and reinvent their tactics. Findings from the landmark study, PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009, will pave the way for a discussion on the future of U.S. travel agencies. Followed by Q&A with the analyst. Douglas Quinby, Senior Director, Research, PhoCusWright Inc.

Please note: The program is subject to change without notice.